Nowhere to go but up[stream]
With a steady flow of new digital radio stations entering the marketplace and existing stations upgrading their service features and offerings, it shouldn’t come as a surprise that 2014 was an incredible year for streaming. Digital radio provides an alternative to the constant rotation of the “same ol’ songs” that FM radio listeners have grown accustomed to and, frankly, tired of hearing. More and more, music fans are looking for ways to discover new music, engage with other music fans, and dare we say it: have the option to avoid unwelcomed interruptions to their listening (aka advertisements). Further, the explosive growth of mobile devices is increasing the demand for on-the-go listening. The new demands of music consumers create only one direction for streaming:UP.